It is a bubble-based hair bleaching product designed for at-home use. The primer provides an easy and mess-free way to prepare your hair for hair coloring by lightening the natural hair color, creating an ideal base for applying your desired color. The innovative bubble foam technology ensures an even application of the product, helping to minimize the risk of uneven bleaching. It’s formulated with ingredients that help protect the hair while lightening it, ensuring your hair remains soft and healthy after the bleaching process.